There is much evidence to support the fact that strong brands outperform the market – but building and maintaining a strong brand is easier said than done. It is critical to measure what matters, track over time and ensure you can act on the insights.
Whilst the nature of your target audience will define whether online or telephone research will give best results, at Fineline, we always recommend that a wave of brand tracking is followed by a small number of qualitative depth interviews. This approach delivers a richer understanding and results in actionable insights.
There is a common perception that brand tracking is expensive and something only larger brands can afford. We firmly believe it doesn’t have to be this way and that it is an essential tool to help businesses understand and ultimately grow one of their most important assets.
Find out more about how we help PSA Groupe to monitor and measure the success of its marketing campaigns for all of its brands – Citroen, Peugeot and DS.