There are also a number of other advantages to the approach, including:
Depending on the nature your requirements, there are also a number of disadvantages to consider. Firstly, not everyone has internet access or is internet savvy. Lower response rates require larger sample sizes, and open text questions don’t often give the same level of insight as follow-up questioning during a telephone interview.
Fineline has considerable experience in using CAWI for clients to deliver excellent results. We have also invested heavily in the latest scripting software to deliver excellent respondent experiences. This coupled with gamification maximises participation and reduces respondent dropout.