Fineline has substantial experience of ethnographic techniques and many of our qualitative projects often involve some form of ethnographic research up-front.
A key outcome to any study involving ethnographic techniques is the ability to be able to deliver a detailed representation of users behaviour and attitudes. Fineline does this by including videos and imagery of respondents interacting with whatever it is we have asked them to interact with.
Our preferred ethnographic approach is via a powerful and intuitive mobile app technology provided to us by our partner Indeemo.
You can read more about Indeemo here.
[link to https://indeemo.com/mobile-ethnography-platform]
Find out more about an NPD project on behalf of RSA that involved the use of ethnographic research techniques.