Digital journey and useability research

Understanding the needs of your customers and how they interact with your website is critical to this, allowing you to develop and optimise experiences that set you apart from your competitors.

Understand how your product is searched, navigated and bought. Explore the decision making process along the way and identify the pain points along the journey that can jeopardise success.

Fineline has worked across many sectors helping clients to understand and deliver outstanding digital experiences. We specialise in employing qualitative research using observational methods to tackle useability research. Observing and interviewing respondents whilst they go through the digital journey enables us to provide clients with deep and actionable insight.

We use sophisticated technology that maps the digital footprint of an online journey – so clients get an understanding of the whole journey from start to finish. This includes key search words, navigation, journeys through other sites, and the purchase process itself.